December 2, 2019

Magazine Publisher Transforms Business Processes With Associate


Headquartered in Essex, RAD Magazine has been a leading publication in its field for over 40 years. Widely respected by radiologists, radiotherapists, radiographers and medical imaging specialists as well as decision makers in the hospital equipment, pharmaceutical and supplies industries, the title currently comprises a printed magazine and comprehensive website.

As RAD Magazine continued to expand, the directors recognised the need for a new business system to help them eliminate cumbersome paper-based processes identified as a potential obstacle to further growth. The system needed to allow team members to access information in real time and keep an accurate audit trail of correspondence with customers.

10 years ago, having already used LBT to provide IT support services for more than a decade, RAD Magazine approached them as a potential supplier of a new business system.


RAD Magazine needed a system which could be adapted to the specific needs of their publishing business whilst remaining affordable to an SME. They needed software which is intuitive and user friendly for the whole team, plus a long-term partner that could assist with implementation and ongoing support.

The Solution

Following a detailed discussion of RAD Magazine’s requirements, LBT recommended their own business software package called Associate. Developed over more than two decades, Associate is available as an off the shelf software package with the flexibility of customisation to the needs of most SMEs. In this instance, the standard Associate package has successfully enabled RAD Magazine to eliminate inefficient paper-based processes. It enables business tasks such as quotations, order bookings, saving of magazine pages, tracking proofs & amendments, allocating tasks and managing workflow to be handled seamlessly in one place. Accurate storage and organisation of contacts, proofs, emails and documents provides a full audit trail for customer queries and compliance purposes.

The team at RAD Magazine is delighted with Associate. Ten years after initial implementation, they know that they can still pick up the phone for support and LBT will be on hand to help them with any questions or system modifications. The ability to see clearly what needs to be done day by day, prioritisation of workload and having everything available to share in one place has made life at RAD Magazine so much easier! To find out how Associate can help your business call LBT today on 01763 275 400!