The Challenge
With the ever changing landscape of business in 2020, STEM charity, STEMPOINT East embarked on a completely new way of delivering their STEM education services. Along with an exciting updated brand, they wanted a bold new web pressence that reflected a dynamic new direction, but was also easy to self-manage in the future.The Solution
After a pre-lockdown consultation face-to-face, LBT proposed a WordPress solution to replace STEMPOINT East’s existing Moonfruit web site. With a built-in visual editor and custom content types, the new site delivered a strong new, mobile compliant look and feel whilst ensuring creating new content is a breeze.Mobile conversions increased by 47%
Mobile Compliant
Using responsive design techniques, the new site is now mobile compliant and helps STEMPOINT East capture more traffic from an ever increasing mobile world.
Demographic focused
LBT took time to understand the demographic that STEMPOINT were aiming to reach and crafted the solution accordingly. By understanding the audience, it allows us to make informed design decisions to deliver a better experience for your users, increasing traffic and conversions.
- Mobile conversion rate 47%
- Overall website traffic 34%
- Organic traffic 62%
The results
When we updated our brand image, we decided to change and update our website at the same time. LBT were really approachable and helpful and talked through our plans at every stage of the process. Nothing was too much trouble to ensure we had the look and feel we wanted for our website. We now feel we’ve got a website that reflects our professional and educational services and helps our stakeholders find information easily. Thank you especially to Tony, who was extremely patient and took us through the whole process with the minimum of hassle.