Wills and Trusts wanted a clean, simple new website deisgn to help increase lead generation.
After a thorough review on the existing solution. Some updates were indentified in areas to help maintain user flow and increase retention, ultimately leading to an increase in conversions and new leads.
Optimised experience leads to more leads
One of the biggest updates was to ensure an easy and smooth experience for mobile users.
- Increased lead generation 62% 62%
- Retention rate increase 98% 98%